Dating has gone digital – customers are swiping right for online dating platforms that make them feel safe throughout the entire experience
Of course, everything can go wrong, especially when some lies are slipped in. According to a survey conducted by Match in the United States, 43% of respondents confessed to lying on first dates. Most of them lie about the number of previous relationships they had (17.6%), their finances (11.8%), where they live (9.9%) and their age (8.3%).
That means it’s up to the companies behind the platforms to maintain trust and protect customer privacy. Those who take this to heart will have users falling ‘head over heels’ for their brand.
Online dating existed long before mobile apps arrived on the scene, but it was Tinder’s 2012 launch that led to explosive growth in the market. There are now over 1,500 different dating apps and websites from which to choose, and more arriving on the scene seemingly every day. According to recent estimates from Business of Apps, usage of dating apps surged from 185 million users in 2015 to 270 million in 2020, and revenue grew to $3.1 billion in 2020 – nearly double the amount from just five years prior. And there’s no sign of things slowing down.
All dating app experiences begin with strict user guidelines on what is, and isn’t, appropriate or acceptable while using the technology. These rules of engagement are constantly updated, and can be enhanced through partnerships with companies that have a rich understanding of customer experience (CX), technology and trust and safety. Dynamic partners can help these companies to develop and implement in-app technology like chatbots and AI-driven content moderation tools to help keep users safe.
These features are intrinsic to an app’s security and its perception in the marketplace. Lees meer